Brand awareness research is a type of market research that helps businesses to understand how well their brand is known in the market and what associations consumers have with it. Insights from brand awareness research can help businesses to understand what consumer perceptions are around their brand, where there is scope for improvement, and how to increase brand awareness amongst their target audience. Ultimately, brand awareness research is an important tool for businesses to understand how their brand is performing in the market and to make strategic decisions about how to improve its position.
What is brand awareness research?
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About the Author: chanttel
Chanttel is the team “glue,” a.k.a. The Olinger Group’s Managing Director and Integrator. She presents with a big smile and a ready laugh, but she drives with a razor-sharp business mind and a strong vision.Since joining The Olinger Group more than 20 years ago, Chanttel has focused on developing a strong team and a collaborative work environment where everyone is encouraged to embrace “figure-out-ability.”