Market research is essential for understanding how customers perceive a brand. Through market research, businesses can gather insights into customer behavior and preferences. This information can then be used to shape marketing initiatives and improve the overall brand experience. One common way that market research measures brand image is through surveys. Survey respondents are asked to rate the brand on various attributes, such as quality, trustworthiness, and value. Brand usage is another important metric that market researchers track. This refers to the extent to which customers use a particular brand in their daily lives. For example, market researchers may measure brand usage by tracking the number of times a customer purchases a product or visits a store. Luxury brands, in particular, place a great deal of emphasis on market research. By understanding how customers interact with the brand, luxury businesses can ensure that they are providing an optimal experience and delivering on their promises.