The term “living well” takes on different tones. Generally, it refers to a lifestyle that prioritizes quality, balance, and fulfillment. For a business that wants to communicate this, it can mean promoting products or services that contribute to this lifestyle in some way. Whether it’s providing a sense of luxury, promoting self-care, or fostering a sense of community, a living well brand focus resonates with consumers today, more than ever before.
Once we have a clear understanding of what living well means to consumers, we we work with brands using extensive research methods to measure how well they align with these values where new product opportunities exist.
This includes tracking metrics for a brand study such as brand awareness, product usage, and purchase intent.