Unveil Opportunities in Diversity through Segmentation Studies
Through methodical analysis, The Olinger Group provides brands with distinct and meaningful insights by defining the diversity of consumer characteristics, behaviors, and preferences to help brands develop high-performing and conversion-focused strategies.
With 30 years of experience, we have an established reputation for being a leader in delivering empowering segmentation studies through investigative market research. As a partner to Fortune 100, 500 and 1000 brands, we’ve successfully developed hundreds of segmentation studies that impact the way hundreds-of-millions of consumers currently interact with brands, product, and services in their daily lives.
What is a Segmentation Study?
Segmentation studies dive deep into brands’ target audiences by dividing them into segments based on demographic characteristics and psychographic behaviors, allowing businesses to tailor strategies to the unique needs of each segment.
Not A ‘One Size Fits All’ Approach
Each brand brings a unique customer base with
wants and needs different from any other. Because
we understand the nuances of such unique
customers, we know that a one-sized-fit-all approach
will never produce valuable, actionable data.
Prior to beginning any project, our team of experts align with your internal teams to identify individual objectives and needs. Through this collaborative approach, your team receives the maximum benefit from the data and can apply it to their goals in marketing, promotions, communications, and product or service strategies.
What is a Segmentation Study?
Segmentation studies dive deep into brands’ target audiences by dividing them into segments based on demographic characteristics and psychographic behaviors, allowing businesses to tailor strategies to the unique needs of each segment.
Not A ‘One Size Fits All’ Approach
Each brand brings a unique customer base with wants and needs different from any other.
Because we understand the nuances of such unique customers, we know that a one-sized-fit-all approach will never produce valuable, actionable data.
Prior to beginning any project, our team of experts align with your internal teams to identify individual objectives and needs. Through this collaborative approach, your team receives the maximum benefit from the data and can apply it to their goals in marketing, promotions, communications, and product or service strategies.
Types of Research & Analysis Used to Build an Impactful Segmentation Study
Types of Research & Analysis Used to Build an Impactful Segmentation Study
Applications of Segmentation Studies in Marketing & Product Development
Applications of Segmentation Studies in Marketing & Product Development
When launching a new product, segmentation studies aid in identifying distinct consumer groups with varying preferences, ensuring tailored marketing approaches that resonate with specific demographics.
Businesses often turn to segmentation studies during periods of market evolution or saturation, allowing them to adapt strategies to changing consumer behaviors and preferences.
Targeted Marketing
Tailoring marketing messages to resonate with specific segments.
Product Development
Creating products that meet the unique needs of each segment.
Precision Advertising
Optimizing ad campaigns for maximum relevance
Customer Retention
Developing strategies to retain and satisfy different customer segments.
When launching a new product, segmentation studies aid in identifying distinct consumer groups with varying preferences, ensuring tailored marketing approaches that resonate with specific demographics.
Businesses often turn to segmentation studies during periods of market evolution or saturation, allowing them to adapt strategies to changing consumer behaviors and preferences.
Targeted Marketing
Tailoring marketing messages to resonate with specific segments.
Product Development
Creating products that meet the unique needs of each segment.
Precision Advertising
Optimizing ad campaigns for maximum relevance
Customer Retention
Developing strategies to retain and satisfy different customer segments.
Contact Us to Learn More
The Power of
Segmentation Studies
When aiming to optimize resource allocation and marketing budgets, segmentation studies become indispensable, guiding businesses to focus their efforts on high-potential customer segments. Whether it’s enhancing customer retention strategies, refining product offerings, or crafting personalized marketing campaigns, segmentation studies serve as a foundational tool for businesses aiming to stay agile and responsive in dynamic market landscapes.
Precision and Relevance:
– Enables businesses to deliver targeted and personalized messages.
Resource Optimization:
– Allocating resources efficiently by focusing on high-potential segments.
Competitive Advantage:
– Gaining a competitive edge by understanding and meeting customer needs better than competitors.
Adaptability:
– Facilitates adaptation to changing market dynamics and consumer preferences.
The output of a segmentation study in market research is a comprehensive and actionable segmentation scheme that categorizes a target market into distinct and meaningful segments.
Businesses receive a clear understanding of the diverse needs, preferences, and behaviors exhibited by different customer groups. Alongside these profiles, the output often includes personas representing archetypal members of each segment, providing a tangible and relatable depiction of the target audience.
The segmentation study delivers strategic recommendations, guiding businesses on how to tailor their marketing efforts, product development, and overall business strategies to effectively engage and meet the unique requirements of each segment.
This output serves as a roadmap for businesses, enabling them to make informed decisions and implement targeted initiatives that resonate with specific customer groups, ultimately driving success and competitive advantage in the market.
WHAT OUR CUSTOMERS SAY ABOUT US
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
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