In The News

New Olinger Group Survey Uncovers Luxury Trends in Time for the Holidays

Luxury travelers are taking more trips and spending more money as the demand for luxury travel and experiences continues unabated, according to a study conducted in the fourth quarter of 2022 by The Olinger Group, a market research firm whose specialties include luxury travel and luxury brands.

The fourth quarter study is a follow-up to the U.S. Luxury Traveler Study 2022, which was conducted in the spring to provide baseline information on the identity, expectations and behaviors of luxury travelers. The Olinger Group timed the studies to coincide with the summer and holiday peak travel periods, thereby providing timely information to companies specializing in high-end travel experiences.

12/05/2022

60pc of top earners choose travel destinations based on social media: report

A new survey finds demand for upmarket travel and experiences remains strong into the fourth quarter, with wealthy consumers buoyed by large amounts of discretionary income continuing to spend with enthusiasm. This fourth-quarter follow-up from The Olinger Group confirms the findings of the firm’s U.S. Luxury Traveler Study 2022 produced in the spring to develop an understanding of the behavior, identity and expectations of upper-echelon travelers. “Luxury travelers value and prioritize these memory-making experiences, so they are willing to spend despite what’s currently happening in the economy,” said Jude Olinger, CEO of The Olinger Group, New Orleans. “More than nine in 10 luxury travelers in our study agree with the statement that vacationing is the event that they most  look forward to each year,” he said. “That beats Thanksgiving and Christmas.

“Even higher numbers say that they are more likely to try new things on vacation and that their vacation memories are more valuable to them than anything they’ve bought in the past year.” No kidding The Olinger Group this past spring surveyed 1,664 high-income travelers throughout the United States and learned they had big plans for the coming year. This fourth-quarter study proves those plans were fulfilled. Those who made between $100,000 and $249,000 per year shared a largely similar travel profile to those who make $250,000 or more, though there were some differences.

Those in the latter group took more vacations in the last year. This cohort planned to take more time off and spend more money than other travelers as well. Overall, though, it seems all surveyed were ready to enjoy themselves and willing to pay generously for the privilege. The vast majority of travelers in both groups consider high-end travel as a well-earned reward for their hard work and enjoy being treated like VIPs.

12/08/2022

High Demand for Luxury Travel Continues Unabated

Luxury travelers are taking more trips and spending more money as the demand for luxury travel and experiences continues unabated, according to a study conducted in Q4 of 2022 by The Olinger Group, a market research firm whose specialties include luxury travel and luxury brands.

The Q4 study is a follow-up to The U.S. Luxury Traveler Study 2022, which was conducted in the spring to provide baseline information on the identity, expectations, and behaviors of luxury travelers. The Olinger Group timed the studies to coincide with the summer and holiday peak travel periods, thereby providing timely information to companies specializing in high-end travel experiences.

The TOG team also compared the Q2 data and Q4 data for luxury travelers in the $250+ income level.

Here are a few key findings from the study:

• More than 80% of luxury travelers involve their children in key decision-making processes, and more than 90% said their children were influential in one particular decision.
• Two hotel chains are significantly more appealing to higher-income ($250K+) luxury travelers, and one is significantly more appealing to lower-income ($100K – $249K) luxury travelers.
• Luxury travelers identified the 10 most influential factors in deciding which cruise line to select.
• Households with income levels of $100K – $249K are significantly more likely to seek out travel guidance through social media, tour guides, and tour operators.

12/09/2022

High Demand for Luxury Travel Continues Unabated

The Olinger Group identifies luxury travel trends among household income levels and across industries in time for the holiday travel season

NEW ORLEANS, Dec. 6, 2022 /PRNewswire/ — Luxury travelers are taking more trips and spending more money as the demand for luxury travel and experiences continues unabated, according to a study conducted in Q4 2022 by The Olinger Group, a market research firm whose specialties include luxury travel and luxury brands.

More than 80% of luxury travelers involve their children in key decision-making processes.

The Q4 study is a follow-up to The U.S. Luxury Traveler Study 2022, which was conducted in the spring to provide baseline information on the identity, expectations, and behaviors of luxury travelers. The Olinger Group timed the studies to coincide with the summer and holiday peak travel periods, thereby providing timely information to companies specializing in high-end travel experiences.

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The Olinger Group is a full-service market research firm based in New Orleans, Louisiana, celebrating nearly 30 year in business. (PRNewsfoto/The Olinger Group)

Luxury Market Study: The Vacation, Planning Habits of Luxury Travelers

Luxury travelers are planning significantly more vacations in the next 12 months, when compared to all other travelers, according to Steve Cohen, special consultant for the Olinger Group and managing partner for Stelico Consulting Group. At Luxury Travel Advisor’s ULTRA Summit last week at the Eau Palm Beach Resort & Spa in Manalapan, FL, Cohen presented “Luxury Market Study,” which surveyed over 1,500 U.S. travelers with an annual household income of at least $100,000. (For travelers to be considered a “luxury traveler,” they must have defined all of their trips as luxury vacations; the remainder are defined as “other travelers.”)

08/04/2022

By Matt Turner

Olinger Group to Focus on Health, Wellness and Luxury

Founder and CEO Jude Olinger (pictured) explains: ‘Insights firms today are expected to be highly specialized, comprised of teams with deep knowledge and shorter learning curves. I’m thrilled that we’ve made the change and are following our passions.’

03/23/2022

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

N.O. Market Research Firm to Focus on Luxury, Health and Wellness

NEW ORLEANS – For the past 28 years, the Olinger Group has been a “generalist” market research firm. Now, the company’s management team said it has decided to take the advice it gives most of its clients: “Follow the research, listen to your gut and evolve.” That said, the Olinger Group will now specialize in three vertical categories: health and wellness, luxury brands, and luxury travel.

03/22/2022

By: Site Staff

The Olinger Group Makes the Leap to Specialization. – Top Market Research Firm Will Now Focus on Luxury Brands, Luxury Travel, and Health & Wellness

For the past 28 years, The Olinger Group has been a generalist firm, providing insights that have helped some of the largest and most prestigious brands in the world climb to the top of their categories. Today The Olinger Group Management Team formally announced that it’s decided to take the advice it gives most of its clients: Follow the research, listen to your gut, and evolve. That said, the team has officially made the leap to specialize in three verticals they’ve been passionate about for a long time: Health & Wellness, Luxury Brands, and Luxury Travel.

03/22/2022