More than services. Solutions.

You get the best insights with the right approach and the right questions.

Our focus is on strategic consulting with the desired outcome in mind. From the start, we will work with you to uncover your objectives, formulate a research design plan, and administer the approach that will yield the insights you seek.

Our market research “A-Team” includes:

  • Methodologists and expert analysts who understand how best to analyze and interpret data into strategic insights

  • Qualitative moderators are able to pull themes into a story to answer “the why” to your objectives via interviews and observation

  • Dedicated project managers ready to pull all the resources together to succeed and deliver

Consumer, Patient & Provider Research

Questions You Might Ask

What is the emotional profile of my brand?

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Are my customers
loyal to my brand?

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What is the emotional connection with my brand?

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What We Do

Define the steps of your customer’s journey from awareness to purchase

Bring your customers and prospects
to life with customer personas

Gain a deep quantifiable understanding of customer characteristics and
product usage

Understand your
customer loyalty

Understand the depth and impact of emotional connections
on your brand

Our Toolbox
  • Customer Journey Mapping
  • Customer Personas
  • Customer Profiling

  • Customer Loyalty

  • Implicit Association

Research. Rethink. Regroup.
With The Olinger Group