More than services. Solutions.

You get the best insights with the right approach and the right questions.

Our focus is on strategic consulting with the desired outcome in mind. From the start, we will work with you to uncover your objectives, formulate a research design plan, and administer the approach that will yield the insights you seek.

Our market research “A-Team” includes:

  • Methodologists and expert analysts who understand how best to analyze and interpret data into strategic insights

  • Qualitative moderators are able to pull themes into a story to answer “the why” to your objectives via interviews and observation

  • Dedicated project managers ready to pull all the resources together to succeed and deliver

Concept Development, Evaluation, & Communications

Questions You Might Ask

Which concept has the
greatest potential?

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How effective is our
advertising message?

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How do I narrow down
our ideas?

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How do consumers
use our product?

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What We Do

Evaluate the market potential of your product and service concepts, using a variety of balanced experimental designs

Narrow down your list of
potential product ideas

Evaluate the effectiveness of potential marketing communications

Our Toolbox
  • Experimental Design
  • Concept Screening
  • Advertising, Messaging, Claims, or Name Testing

  • In-home Usage Testing

Research. Rethink. Regroup.
With The Olinger Group