Focus groups are commonly used in market research, especially when it comes to talking about sensitive topics or introducing new ideas and concepts. This is because focus groups provide insights that surveys and other research methods might miss. For example, focus groups can help to uncover the emotional reasons behind why people purchase certain products. They can also provide insights into how potential customers might react to a new product or marketing campaign. As a result, focus groups can be an invaluable tool for brands that are looking to gain a better understanding of their target market.
How are focus groups used in market research?
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About the Author: chanttel
Chanttel is the team “glue,” a.k.a. The Olinger Group’s Managing Director and Integrator. She presents with a big smile and a ready laugh, but she drives with a razor-sharp business mind and a strong vision.Since joining The Olinger Group more than 20 years ago, Chanttel has focused on developing a strong team and a collaborative work environment where everyone is encouraged to embrace “figure-out-ability.”