Focus groups are commonly used in market research, especially when it comes to talking about sensitive topics or introducing new ideas and concepts. This is because focus groups provide insights that surveys and other research methods might miss. For example, focus groups can help to uncover the emotional reasons behind why people purchase certain products. They can also provide insights into how potential customers might react to a new product or marketing campaign. As a result, focus groups can be an invaluable tool for brands that are looking to gain a better understanding of their target market.