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Are you on a mission to unlock the possibilities of healthcare and wellness trends? Do you want to find opportunities to grow and strengthen your brand? The Olinger Group can help you get powerful market research insights to achieve those goals.

We have an established reputation, almost 30 years in the making, for being a leader in market research insights and a partner to top healthcare and wellness companies. We do this by aligning to help people live well.

Providing market research solutions that are tailored to meet the unique needs of various healthcare populations.

female pharmacist and patient or customer sharing a prescription

Providing market research solutions that are tailored to meet the
unique needs of various healthcare populations

Healthcare and Wellness Companies We Serve

Condition Support and Management

To better understand the needs of patients with specific conditions and to identify gaps in the market for condition-specific products or services.

Healthcare Technology, Medical IT, and Medical Devices

Use market research to identify key drivers of adopting new healthcare technologies or medical devices and to understand the needs of healthcare providers and patients related to these products.

Wellness and Prevention

To better understand consumer attitudes and behaviors towards healthy living and identify opportunities for developing new wellness programs and services that meet the needs of consumers.

Health Insurance Providers, Healthcare Services, and Healthcare-Related Programs

Market research could reveal insights into consumer preferences for specific types of health insurance plans or the factors driving patient satisfaction with healthcare services.

Diet and Nutrition

Use healthcare market research to understand consumer preferences for different types of food products and ingredients and the impact of nutrition on health outcomes.

Pharmacy Benefits, Services, and Programs

Understand consumer attitudes toward medication adherence and the factors influencing their decision-making regarding medication use.

Fitness and Healthy Living

Understand consumer preferences for different exercise activities and fitness programs, and identify trends in the fitness industry.

Drug Stores

A drugstore chain could use healthcare market research to understand consumer preferences for different healthcare and wellness products and the factors driving consumer loyalty to specific drugstore brands.

Market research can also be used to inform store layout and design to improve the overall shopping experience for customers.

Providing market research solutions that are tailored to meet the unique needs of various healthcare populations

Healthcare and Wellness Companies We Serve

Condition Support and Management

To better understand the needs of patients with specific conditions and to identify gaps in the market for condition-specific products or services.

Wellness and Prevention

To better understand consumer attitudes and behaviors towards healthy living and identify opportunities for developing new wellness programs and services that meet the needs of consumers.

Diet and Nutrition

Use healthcare market research to understand consumer preferences for different types of food products and ingredients and the impact of nutrition on health outcomes.

Fitness and Healthy Living

Understand consumer preferences for different exercise activities and fitness programs, and identify trends in the fitness industry.

Healthcare Technology, Medical IT, and Medical Devices

Use market research to identify key drivers of adopting new healthcare technologies or medical devices and to understand the needs of healthcare providers and patients related to these products.

Health Insurance Providers, Healthcare Services, and Healthcare-Related Programs

Market research could reveal insights into consumer preferences for specific types of health insurance plans or the factors driving patient satisfaction with healthcare services.

Pharmacy Benefits, Services, and Programs

Understand consumer attitudes toward medication adherence and the factors influencing their decision-making regarding medication use.

Drug Stores

A drugstore chain could use healthcare market research to understand consumer preferences for different healthcare and wellness products and the factors driving consumer loyalty to specific
drugstore brands.

Market research can also be used to inform store layout and design to improve the overall shopping experience for customers.

The Olinger Group has provided healthcare market research to these fine health and wellness/healthcare companies:

AARP Logo
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Alere Logo
Anthem BCBS Logo
BCBS Minnesota Logo
Cleveland Clinic Logo
Centene Corporation Logo
cvs-health-logo-stacked
CVS Caremark logo Stacked
Optum Logo

Features and Benefits

Features and Benefits

Healthcare market research insights provide healthcare-focused companies with a wealth of information that can be used to make informed decisions and develop effective strategies. Here are some of the features and benefits of healthcare market research insights:

Features:

Comprehensive data collection: Healthcare market research insights are based on extensive data collection, which includes a wide range of approaches such as surveys, interviews, and focus groups. This data allows for a more comprehensive understanding of the healthcare landscape and trends.

Customization: Healthcare market research insights can be customized to meet the specific needs of each company. These insights ensure relevance, meet key research objectives in the company, and can inform strategies and decisions.

Industry expertise: Market research firms specializing in healthcare bring deep industry expertise to their research. This allows for a more nuanced understanding of the healthcare landscape and trends and enables companies to make more informed decisions.

Benefits:

Overall, healthcare market research insights are invaluable for healthcare-focused organizations looking to understand the healthcare landscape better, identify opportunities for innovation, and ultimately improve patient outcomes.

        • Identifying unmet needs
        • Creating loyalty and satisfaction
        • Competitive Analysis
        • Improved patient outcomes
        • Cost savings

Healthcare Insights You Should Know in 2022

New Study: 2022 Healthcare Market Research

Download our free whitepaper and learn what the average American consumer wants from a health product brand when it comes to self-care.

 

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Research. Rethink. Regroup.
With The Olinger Group

info@olingergroup.com

Call us: 504.208.4300

What Health & Wellness Shoppers are Looking for in Brands

Do your wellness products fit in America’s healthy-conscious consumer market?

Download our free whitepaper and learn how American consumers health & wellness preferences affect where they shop and who they trust.