For nearly 30 years, the nation’s top companies and brands have turned to The Olinger Group for top-notch marketing research. How did a boutique firm in New Orleans manage to pull that off? Hard work had a lot to do with it. But hiring the right people with the right instincts, passion, and expertise was 99% of it.
Instead of trying to be experts in everything (even Einstein was lousy in English), we made the smart decision to narrow our focus and hone our craft. Today our interests and our expertise fall under these verticals: Health & Wellness Insights, Luxury Brands Insights, and Luxury Travel Insights.
The Olinger Group won’t just confirm what you already know. That would be unproductive for you and, frankly, boring for us. Our passion is and always has been to uncover and expose the deeper truths, wherever they may hide.
Our job is to get to the core. Detect and explore nuances. Suggest new paths forward. We don’t just tell you what’s wrong. We help you determine what’s right. We show you how to reduce risks and, when possible, provide evidence to give you the confidence to go bolder. And we don’t farm out our research either. We’re hands on. High-touch. Truth hunters and gatherers.
Whether you want a partner for a one-off project, a multi-year tracking study, or to find a compelling solution to capture an elusive audience, The Olinger Group will nail it. How can we say so with such surety? We’ve done the research.