While It’s Really About You
Let’s Talk About Us

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It’s a change or die world right now, and The Olinger Group grabbed the opportunity to switch directions, focus on our passions, and own our space.

Like consumers, we stopped following antiquated rules about business and success that somebody, somewhere, who knows how long ago created. Now we are living and working on our terms. We are choosing our priorities, and we are excited about where we are and where we are going.

We are Living Well. 

Granted, making that bold leap was scary. We were a successful generalist market research firm for more than 25 years, and we helped a lot of big-name clients make important and strategic business decisions.

But we knew it was time for a change, so we turned our market research skills inward. We listened to consumers, recognized the trends, and identified the psychology behind them.

People want to Live Well.  And they want – no, they demand – to define what that means. Their definitions can range from living large to enjoying the simple life, and from seizing opportunities to feeling Zen.

We support those definitions. And we choose to work with brands that respect and support those definitions, as well.

This passion for living well starts at the top with our CEO, Jude Olinger, and cascades down through the ranks. Our entire team is 100% on board with helping people enjoy life on their terms.

We help brands that help others Live Well.

young man sitting at desk looking at computer wearing headset
young man sitting at desk looking at computer wearing headset
three people sitting a conference room table smiling at the camera
The Olinger Group Live Well Logo
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Michael Vasquez in Conference Room
two women reviewing paperwork at desk
two women reviewing paperwork at desk

Values we live by

At The Olinger Group, our passion lies in doing meaningful research that can shape lives in an extraordinary way and help others Live Well.

We provide strategic, data-informed solutions that drive business transformation and growth for these specialties.

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Big Picture Thinking

We step back and think about the big picture – For the good of the team and the client.

Figure-out-ability

We are problem solvers who go beyond the “no.”

Integrity

We do the right thing. Even when it’s hard.

Team

We are team players – Helping each other to shine.

Excellence

We put ourselves in our client’s shoes and leave them with a great experience.

Driven

We work hard, invest big, and celebrate the wins.

ISO 27K certified since October 2017!

We like to shout this certification from the rooftop, in a very professional manner, of course. Why? Because it is hard-earned proof that we have a system and dedicated team in place to protect your confidential information and ensure business continuity in even the most trying situations.

The certification is not easy to get, and The Olinger Group is one of only a few Marketing Research firms to have done it. The ISO certification logo is your guarantee that we have made a company-wide and on-going commitment to information security.

In other words, our ISO 27001 certification will make your procurement people happy!

ISO 27K certified since October 2017!

We like to shout this certification from the rooftop, in a very professional manner, of course. Why? Because it is hard-earned proof that we have a system and dedicated team in place to protect your confidential information and ensure business continuity in even the most trying situations.

The certification is not easy to get, and The Olinger Group is one of only a few Marketing Research firms to have done it. The ISO certification logo is your guarantee that we have made a company-wide and on-going commitment to information security.

In other words, our ISO 27001 certification will make your procurement people happy!

Trusted by the world’s most elite companies

Research. Rethink. Regroup.
With The Olinger Group