



While it’s really about you, let’s talk about us.
For nearly 30 years, the nation’s top companies and brands have turned to The Olinger Group for top-notch marketing research. How did a boutique firm in New Orleans manage to pull that off? Hard work had a lot to do with it. But hiring the right people with the right instincts, passion, and expertise was 99% of it.
Instead of trying to be experts in everything (even Einstein was lousy in English), we made the smart decision to narrow our focus and hone our craft. We decided to match our work purpose with our personal goals: to be happy, live authentically, and live well.
Today, we run all our insights through a “Living Well” lens so we can help brands help others live well. Underneath that large, beautiful “Living Well” umbrella, we also have three specialty verticals: Healthcare & Wellness Insights, travel insightsLiving Well Brands Insights, and Travel Insights.
The Olinger Group won’t just confirm what you already know. That would be unproductive for you and, frankly, boring for us. Our passion is and always has been to uncover and expose the deeper truths, wherever they may hide.
Our job is to get to the core. Detect and explore nuances. Suggest new paths forward. We don’t just tell you what’s wrong. We help you determine what’s right. We show you how to reduce risks and, when possible, provide evidence to give you the confidence to go bolder. And we don’t farm out our research either. We’re hands-on. High touch. Truth hunters and gatherers.
Whether you want a partner for a one-off project, a multi-year tracking study, or to find a compelling solution to capture an elusive audience, The Olinger Group will nail it. How can we say so with such surety? We’ve done the research.
Values we live by
At The Olinger Group, our passion lies in doing meaningful research that can shape lives in an extraordinary way and help others live well.
We provide strategic, data-informed solutions that drive business transformation and growth for these specialties.

ISO 27K certified since October 2017!
We like to shout this certification from the rooftop, in a very professional manner, of course. Why? Because it is hard-earned proof that we have a system and dedicated team in place to protect your confidential information and ensure business continuity in even the most trying situations.
The certification is not easy to get, and The Olinger Group is one of only a few Marketing Research firms to have done it. The ISO certification logo is your guarantee that we have made a company-wide and on-going commitment to information security.
In other words, our ISO 27001 certification will make your procurement people happy!
ISO 27K certified since October 2017!
We like to shout this certification from the rooftop, in a very professional manner, of course. Why? Because it is hard-earned proof that we have a system and dedicated team in place to protect your confidential information and ensure business continuity in even the most trying situations.
The certification is not easy to get, and The Olinger Group is one of only a few Marketing Research firms to have done it. The ISO certification logo is your guarantee that we have made a company-wide and on-going commitment to information security.
In other words, our ISO 27001 certification will make your procurement people happy!