While It’s Really About You
Let’s Talk About Us

It’s a change or die world right now, and The Olinger Group grabbed the opportunity to switch directions, focus on our passions, and own our space.

Like consumers, we stopped following antiquated rules about business and success that somebody, somewhere, who knows how long ago created. Now we are living and working on our terms. We are choosing our priorities, and we are excited about where we are and where we are going.

We are Living Well. 

Granted, making that bold leap was scary. We were a successful generalist market research firm for more than 30 years, and we helped a lot of big-name clients make important and strategic business decisions.

But we knew it was time for a change, so we turned our market research skills inward. We listened to consumers, recognized the trends, and identified the psychology behind them.

People want to Live Well.  And they want – no, they demand – to define what that means. Their definitions can range from living large to enjoying the simple life, and from seizing opportunities to feeling Zen.

We support those definitions. And we choose to work with brands that respect and support those definitions, as well.

This passion for living well starts at the top with our Owner and Founder, Jude Olinger, and cascades down through the ranks. Our entire team is 100% on board with helping people enjoy life on their terms.

We help brands that help others Live Well.

Values we live by

At The Olinger Group, our passion lies in doing meaningful research that can shape lives in an extraordinary way and help others Live Well.

We provide strategic, data-informed solutions that drive business transformation and growth for these specialties.

Positively Passionate

Bringing pride, focus, and purpose to be successful

Authentic & Transparent

Showing up, trusting, and being real

Accountable

As a self-starter that takes ownership and delivers

Growth Mindset

Being open to what can be

ISO 27K certified since October 2017!

We like to shout this certification from the rooftop, in a very professional manner, of course. Why? Because it is hard-earned proof that we have a system and dedicated team in place to protect your confidential information and ensure business continuity in even the most trying situations.

The certification is not easy to get, and The Olinger Group is one of only a few Marketing Research firms to have done it. The ISO certification logo is your guarantee that we have made a company-wide and on-going commitment to information security.

In other words, our ISO 27001 certification will make your procurement people happy!

ISO 27K certified since October 2017!

We like to shout this certification from the rooftop, in a very professional manner, of course. Why? Because it is hard-earned proof that we have a system and dedicated team in place to protect your confidential information and ensure business continuity in even the most trying situations.

The certification is not easy to get, and The Olinger Group is one of only a few Marketing Research firms to have done it. The ISO certification logo is your guarantee that we have made a company-wide and on-going commitment to information security.

In other words, our ISO 27001 certification will make your procurement people happy!

Trusted by the world’s most elite companies

Research. Rethink. Regroup.
With The Olinger Group