It’s a change or die world right now, and The Olinger Group grabbed the opportunity to switch directions, focus on our passions, and own our space.
Like consumers, we stopped following antiquated rules about business and success that somebody, somewhere, who knows how long ago created. Now we are living and working on our terms. We are choosing our priorities, and we are excited about where we are and where we are going.
We are Living Well.
Granted, making that bold leap was scary. We were a successful generalist market research firm for more than 30 years, and we helped a lot of big-name clients make important and strategic business decisions.
But we knew it was time for a change, so we turned our market research skills inward. We listened to consumers, recognized the trends, and identified the psychology behind them.
People want to Live Well™. And they want – no, they demand – to define what that means. Their definitions can range from living large to enjoying the simple life, and from seizing opportunities to feeling Zen.
We support those definitions. And we choose to work with brands that respect and support those definitions, as well.
This passion for living well starts at the top with our Owner and Founder, Jude Olinger, and cascades down through the ranks. Our entire team is 100% on board with helping people enjoy life on their terms.
We help brands that help others Live Well™.