Unlocking Strategic Insights Through Quantitative Market Research

For 30 years, The Olinger Group has been a trusted partner in quantitative market research. Specializing in providing data-driven insights, The Olinger Group’s team of research experts empowers businesses to make informed decisions through unparalleled custom quantitative market research survey design, methods, analysis, and reports.

Why Choose Quantitative Market Research?

Quantitative market research is the cornerstone of evidence-based decision-making.

By leveraging statistical analysis, we help you extract valuable insights from custom, primary market research, enabling a deeper understanding of market trends, customer behaviors, and competitive landscapes.

man and woman at laptop viewing the ipad and the information on the laptop

The Olinger Group offers a wide range of quantitative research studies customized to meet specific business objectives allowing you to get the results you need for the projects that mean the most to you.

Market Segmentation Studies
Identify and understand distinct consumer segments to tailor marketing strategies.

Product Testing, Optimization, and Evaluation
Evaluate the performance and acceptance of new products in the market.

Brand Perception and Positioning
Gauge how your brand is perceived in comparison to competitors.

Customer Satisfaction Surveys
Measure and improve customer satisfaction to enhance loyalty.

Pricing Strategy Analysis
Determine optimal pricing strategies to maximize profitability.

Market Segmentation Studies
Identify and understand distinct consumer segments to tailor marketing strategies.

Product Testing, Optimization, and Evaluation
Evaluate the performance and acceptance of new products in the market.

Brand Perception and Positioning
Gauge how your brand is perceived in comparison to competitors.

Customer Satisfaction Surveys
Measure and improve customer satisfaction to enhance loyalty.

Pricing Strategy Analysis
Determine optimal pricing strategies to maximize profitability.

The Olinger Group offers a wide range of quantitative research studies customized to meet specific business objectives allowing you to get the results you need for the projects that mean the most to you.

Market Segmentation Studies
Identify and understand distinct consumer segments to tailor marketing strategies.

Product Testing, Optimization, and Evaluation
Evaluate the performance and acceptance of new products in the market.

Brand Perception and Positioning
Gauge how your brand is perceived in comparison to competitors.

Customer Satisfaction Surveys
Measure and improve customer satisfaction to enhance loyalty.

Pricing Strategy Analysis
Determine optimal pricing strategies to maximize profitability.

MACHINE LEARNING

NATURAL LANGUAGE PROCESSING

FACTOR ANALYSIS & DATA REDUCATION

REGRESSION TOOLS

CONJOINT ANALYSIS

MAXDIFF

Quantitative Research Studies Tailored to
Meet Your Objectives

Quantitative Research Studies Tailored to Meet Your Objectives

Why Partnering With The Olinger Group is More than “Selecting a Vendor”

The Olinger Group is not a vendor, we’re a partner in your success story. Our passion lies in doing meaningful research that can shape lives in an extraordinary way and help others Live Well™.

We provide strategic, data-informed solutions that drive business transformation and growth for these specialties.

Expertise

Our team of experienced researchers and analysts is dedicated to delivering high-quality results.

Custom Solutions

We tailor our research methodologies to suit your specific needs and objectives.

Cutting Edge Technology

We utilize the latest tools and technologies to ensure accuracy and efficiency.

Timely Delivery

We understand the importance of time-sensitive decisions and strive to deliver results promptly.

Live Well(TM)

ISO 27k Certification

WHAT OUR CUSTOMERS SAY ABOUT US

The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.

Anonymous, Sr. Business Data Analyst | Worldwide Equipment Manufacturer

We have been using the Olinger Group to help us understand the needs of our consumer base.  Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers.  I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.

Jason Tinurelli, Chief Marketing Officer | Genesis Financial Solutions

If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.

Christine Albert, Chief Marketing & Experience Officer | LCMC Health

We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings.    Thanks again for being a great partner!

Annika Yan, Insights | Luxury Retail Client

Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!

Robert Brais, Vice President | ConsultEcon, Inc.
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
Lisa Herceg, Director, Business Insights | National Association of REALTORS(R)

I love working with  everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.

Anonymous, Market Research Manager | Healthcare Provider
Mobile images for logos

The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.

Anonymous, Sr. Business Data Analyst | Worldwide Equipment Manufacturer

We have been using the Olinger Group to help us understand the needs of our consumer base.  Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers.  I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.

Jason Tinurelli, Chief Marketing Officer | Genesis Financial Solutions

If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.

Christine Albert, Chief Marketing & Experience Officer | LCMC Health

We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings.    Thanks again for being a great partner!

Annika Yan, Insights | Luxury Retail Client

Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!

Robert Brais, Vice President | ConsultEcon, Inc.
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
Lisa Herceg, Director, Business Insights | National Association of REALTORS(R)

I love working with  everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.

Anonymous, Market Research Manager | Healthcare Provider

Research. Rethink. Regroup.
With The Olinger Group