Unlocking Strategic Insights Through Quantitative Market Research
For 30 years, The Olinger Group has been a trusted partner in quantitative market research. Specializing in providing data-driven insights, The Olinger Group’s team of research experts empowers businesses to make informed decisions through unparalleled custom quantitative market research survey design, methods, analysis, and reports.
Why Choose Quantitative Market Research?
Quantitative market research is the cornerstone of evidence-based decision-making.
By leveraging statistical analysis, we help you extract valuable insights from custom, primary market research, enabling a deeper understanding of market trends, customer behaviors, and competitive landscapes.
The Olinger Group offers a wide range of quantitative research studies customized to meet specific business objectives allowing you to get the results you need for the projects that mean the most to you.
Market Segmentation Studies
Identify and understand distinct consumer segments to tailor marketing strategies.
Product Testing, Optimization, and Evaluation
Evaluate the performance and acceptance of new products in the market.
Brand Perception and Positioning
Gauge how your brand is perceived in comparison to competitors.
Customer Satisfaction Surveys
Measure and improve customer satisfaction to enhance loyalty.
Pricing Strategy Analysis
Determine optimal pricing strategies to maximize profitability.
The Olinger Group offers a wide range of quantitative research studies customized to meet specific business objectives allowing you to get the results you need for the projects that mean the most to you.
Market Segmentation Studies
Identify and understand distinct consumer segments to tailor marketing strategies.
Product Testing, Optimization, and Evaluation
Evaluate the performance and acceptance of new products in the market.
Brand Perception and Positioning
Gauge how your brand is perceived in comparison to competitors.
Customer Satisfaction Surveys
Measure and improve customer satisfaction to enhance loyalty.
Pricing Strategy Analysis
Determine optimal pricing strategies to maximize profitability.
MACHINE LEARNING
NATURAL LANGUAGE PROCESSING
FACTOR ANALYSIS & DATA REDUCATION
REGRESSION TOOLS
CONJOINT ANALYSIS
MAXDIFF
Quantitative Research Studies Tailored to
Meet Your Objectives
Quantitative Research Studies Tailored to Meet Your Objectives
Why Partnering With The Olinger Group is More than “Selecting a Vendor”
The Olinger Group is not a vendor, we’re a partner in your success story. Our passion lies in doing meaningful research that can shape lives in an extraordinary way and help others Live Well™.
We provide strategic, data-informed solutions that drive business transformation and growth for these specialties.
A TRUSTED MARKET RESEARCH PARTNER TO SOME OF THE WORLD’S LEADING BRANDS
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
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