The Market Research Reading Room
Insights From The Olinger Group
The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to Live Well™.
Research has shown that Live Well™ Consumers are considered the most high-value customer segment for brands. Yet many companies that rely on traditional market research methodologies have yet to identify exactly who these consumers really are. …
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The Power of AI in Market Research
Understanding consumer behavior and market trends is imperative for staying competitive in today's rapidly evolving business landscape. For 30 years, ...
2023 Travel Trends Unveil New Insights on Luxury Traveler Risers
Bringing Families Closer Together: Unveiling Luxury Travel Insights for 2023 In the world of luxury travel, 2023 promises to be a year of meaningful c ...
Deciphering Generation Alpha’s Parents: Guiding Marketers in the New Era of Purchasing Decisions
Introduction The consumer landscape is continually evolving, and with Generation Alpha (born from 2010 onwards) coming of age, the spotlight is now on ...
