The Market Research Reading Room
Insights From The Olinger Group
The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to live well.
What is luxury travel? It's a question that's difficult to answer because the definition of luxury travel varies from person to person. For some, luxu ...
Just a few decades ago, the luxury market was a very different place. The consumers were older, wealthier, and the products were much more exclusive. ...
Market research is important because it helps businesses understand their target customers and the market they operate in. By conducting market resear ...
In the past, luxury travel was all about opulence and excess. But today's luxury traveler is more interested in authentic experiences and unique adven ...
Market research and marketing research are two different terms that are often used interchangeably, but they actually refer to different things. Marke ...
What Do Luxury Consumers Want From Brands?
Wondering what luxury consumers want from brands? You're not alone. Most people assume that luxury consumers just want expensive things. But market re ...
What Types Of Market Research Matter To Healthcare?
Healthcare is a constantly changing industry. Whether it's new legislation or the ever-changing needs of patients, staying ahead of the curve is essen ...
How Do You Define Luxury Travel?
What is luxury travel? It's a question that's difficult to answer because the definition of luxury travel varies from person to person. For some, luxu ...
