The Market Research Reading Room
Insights From The Olinger Group

The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to Live Well.

  • people looking at laptops reviewing the market research graphs and charts

What Is A Market Research Analyst?

A market research analyst is a person who collects and analyzes data on consumers and competitors in a particular industry. Their goal is to provide b ...

  • woman holding a box of organic clothing in a luxury brand store

Can A Luxury Brand Be Sustainable?

As more and more consumers become concerned about the environmental and social impact of their purchases, the pressure is on for luxury brands to beco ...

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