The Market Research Reading Room
Insights From The Olinger Group
The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to Live Well™.
There are many different types of luxury travelers, and the specific types that are most relevant can vary depending on the context and the location. ...
Brand loyalty in 2023 is, in many ways, very much the same as it has been in previous years. Broadly speaking, it refers to the tendency of consumers ...
There are several characteristics that are often associated with luxury brands, including exclusivity, high quality, and exceptional customer service. ...
A recent study by Virtuoso, a global network of travel advisors, set out to answer the question: What do luxury travelers want? The study polled 1,274 ...
As an essential component of market research, focus groups yield qualitative data that businesses can leverage to improve their products, services, an ...
Unraveling the Power of Segmentation Studies in Marketing to Specialty Target Audiences
In the highly competitive consumer landscape, it's essential to understand your customers intimately to successfully market your product or service. O ...
What Is A Market Research Analyst?
A market research analyst is a person who collects and analyzes data on consumers and competitors in a particular industry. Their goal is to provide b ...
Can A Luxury Brand Be Sustainable?
As more and more consumers become concerned about the environmental and social impact of their purchases, the pressure is on for luxury brands to beco ...
