More than services. Solutions.

You get the best insights with the right approach and the right questions.

Our focus is on strategic consulting with the desired outcome in mind. From the start, we will work with you to uncover your objectives, formulate a research design plan, and administer the approach that will yield the insights you seek.

Our market research “A-Team” includes:

  • Methodologists and expert analysts who understand how best to analyze and interpret data into strategic insights

  • Qualitative moderators are able to pull themes into a story to answer “the why” to your objectives via interviews and observation

  • Dedicated project managers ready to pull all the resources together to succeed and deliver

Idea Generation & Exploration

Questions You Might Ask

Where does our brand fit
in the marketplace?

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What are some promising
product or service ideas?

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What are their most
important needs?

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What is our customer’s
purchasing process?

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What We Do

Generate a variety of new product and service ideas

Define the steps of the customer’s journey from awareness to purchase

Observe what your customers do with your products

Identify unmet needs of your customers and prospects through in-depth interviewing using
projective techniques

Discover your brand’s place in the marketplace and find new opportunities in the “white space”

Our Toolbox
  • Ideation
  • Customer Journey Mapping
  • Ethnographies, In-depth Interviews, and/or Focus Groups

Research. Rethink. Regroup.
With The Olinger Group