Product and Services Optimization
This type of research is focused on getting the most bang for your buck. Connected to satisfaction and loyalty research, optimization studies discover what the best-case scenario is for a business. This can be applied to brands or products, where optimization discovers which features consumers are most satisfied with, and which they find most important. Additionally, encouraging the drivers of loyalty, a brand will increase the connection between itself and the consumer. In a final step, pricing could be optimized to find the best price consumers are willing to pay for a particular set of features.
- Brand Equity
- Price Optimization
Pricing and Price Sensitivity:
How much does your market expect to pay and how much will your market bear are distinct questions and part of the “optimization” problem confronting every seller. Few products or services are so concrete that pricing is a simple interval estimation. Price sensitivity identifies the changing nature of both offering price and selling price in the context of the trade offs buyers must make in a marketplace of multiple and complex offerings. Pricing and price sensitivity research puts you inside the heads of your customers before you and they even enter the marketplace. Making the right offering at the right price means you can anticipate sales, minimize risk, and maximize profit.
Content Analysis Research:
Research can be done to test the content, optimize the content, test the effectiveness, AIU. We can do any form of content (online, website, copy, advertising, print, etc.).