More than Services. Solutions.

You get the best insights with the right approach and the right questions.

Our focus is on strategic consulting with the desired outcome in mind. From the start, we will work with you to uncover your objectives, formulate a research design plan, and administer the approach that will yield the insights you seek.

Our market research “A Team” includes:

  • Methodologists and expert analysts who understand how best to analyze and interpret data into strategic insights

  • Qualitative moderators able to pull themes into a story to answer “the why” to your objectives via interviews and observation

  • Dedicated project managers ready to pull all the resources together to succeed and deliver

Defining The Brand & Marketing Strategy

Questions You Might Ask

Who is our
target market?

Learn More

What do customers and prospects
expect from our brand?

Learn More

How do they
use our brand?

Learn More

What are the best opportunities
for our brand?

Learn More

What We Do

Understand the benefits that customers expect from your brand

Understand your brand’s position in terms of awareness and usage

Evaluate your brand’s position in the competitive market

Identify the drivers of success

Segment your markets to target customers and prospects more effectively

Identify ways that customers use your products and services differently in different circumstances

Classify customers and prospects based on their purchase frequency and purchase size

Our Toolbox
  • Brand Benefits
  • Awareness and Usage
  • Perceptual Mapping

  • Key Driver Analysis

  • Consumer Segmentation, Needs-Based Segmentation, or Customer Value Segmentation