Market research is the process of gathering and analyzing data about consumers and the market. Market research companies collect data through surveys, interviews, focus groups, and market analysis. They then use this data to understand consumer behavior, identify market trends, and assess the feasibility of new products and services. In addition, market research firms often provide consulting services to help businesses make better decisions about pricing, product development, and market strategy. As a result, market research plays an essential role in helping businesses and brands grow and succeed.