Market research companies are businesses that conduct market research on behalf of other businesses. Market research is the process of collecting and analyzing data about a target market or audience, typically in order to assess the viability of a new product or service or the level of satisfaction with a current product or service. Market research companies use a variety of methods to collect data, including surveys, focus groups, and interviews. They then analyze this data to identify market trends, insights, and understand consumer behavior. This information is invaluable for businesses/brands that are looking to launch a new product or service, as it can help them to determine whether there is demand for their offering and what pricing and marketing strategies will be most effective.