The health and wellness industry is always changing. As new products hit the market and old products fall out of favor, it can be hard to keep up with the latest trends. That’s why we’ve done the legwork for you and compiled a list of the top market research insights for health and wellness in 2022. Keep reading to learn more!
Insight #1: Consumers are becoming more health-conscious.
As people become more aware of the importance of living a healthy lifestyle, they’re increasingly interested in purchasing products that will help them do just that. This trend is especially prevalent among millennials, who are often willing to spend more money on health and wellness products than their older counterparts. In fact, according to a recent study, 43% of millennials say they’re willing to pay more for healthy food options. Download our free whitepaper and learn how American consumers’ health & wellness preferences affect where they shop & who they trust.
Insight #2: There’s a growing demand for plant-based products.
As consumers become more interested in living a healthier lifestyle, they’re also becoming more interested in plant-based alternatives to traditional animal-based products. This trend is being driven by a combination of factors, including an increased awareness of the environmental impact of animal agriculture and a growing number of people who are choosing to adopt vegetarian or vegan diets. In fact, according to a recent study, the global market for plant-based meat is expected to reach $7.5 billion by 2025.
Insight #3: Functional foods are on the rise.
Functional foods are those that offer additional benefits beyond basic nutrition. For example, some functional foods may contain probiotics that can support gut health or omega-3 fatty acids that can promote heart health. As consumers become more interested in preventive health care, they’re increasingly interested in functional foods that can help them stay healthy. In fact, the global market for functional foods is expected to reach $320 billion by 2025.
These are just a few of the top market research insights for health and wellness in 2022. As you can see, there’s a lot of change happening in the industry, so it’s important to stay up-to-date on the latest trends. By doing so, you’ll be able to better meet the needs of your customers and keep your business ahead of the competition.
Visit The Olinger Group’s health and wellness insights page to learn more.