The Olinger Group’s Founder and CEO Jude Olinger’s new duties on the board of the Coucil of American Survey Research Organizations (CASRO) has been highlighted in the group’s latest newsletter.
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The Olinger Group’s clients receive actionable benefits from a comprehensive segmentation approach that identifies more meaningful analytic groups taking into consideration all the issues of segmentation.
An article in the Council of American Survey Research Organizations (CASRO) has highlighted a major research project conducted by The Olinger Group in the council’s 2010 Journal. The two-page spread documents The Olinger Group’s iPad research project for General Growth Properties, a large shopping mall owner. Over just a few months in the Summer of […]
Research Analyst Megan Holstine tackles two opposing views of how to protect consumers’ private data in the research industry.
Learning about defectors is not the same as learning about defection. Both can be done, but only the later speaks directly to solutions for the business problems associated with customer satisfaction, loyalty, and continued usage.
Is Your Company Leaving Market Research Up to “Dummies?” Market Research can be one of the most valuable tools for any company. It can provide reliable guidance to companies who have questions. Anything from learning who your customers are to determining employee satisfaction throughout your company can be answered. When a company chooses to invest […]
The Olinger Group’s Chief Research Scientist discusses why it can be a bad idea to draw market research assumptions from small pools of data.
Account Executive Jorie Kirschbaum delves into the topic of how much personal information is out there in the digital world, and how that relates to market research.