Research Analyst Megan Holstine explains how market researchers need to responsibly utilize mountains of data being collected every day.
Smart Stuff From the Blog
BLOG – How Do Market Research Companies Separate Themselves from the Bad Guys?
BLOG – Optimizing value and cost (and how that relates to a salad bar)
BLOG – How public is your private information, and do you care?
BLOG – Ticketmaster’s new pricing strategy could help us know more about who buys what and when.
Why Survey Question Order Matters
Dr. Dennis Gleiber explains how what you ask respondents when can affect their answers
What does it say when the world’s largest retailer says it’s looking to market research to climb out of a sales drop? It means that almost any business can benefit from learning a little more about your clients and why they buy.
The Olinger Group was honored as one of the top 100 fastest growing Tiger businesses during the LSU 100 Awards Luncheon on Friday, April 8.