In-Person Interviews Hit the Road
November 11, 2011
Account Executive Aja Hite describes how an innovative project helped The Olinger Group break the walls down for in-person interviewing.
Smart Stuff
Smart Stuff From the Blog
Who’s Really Making Purchasing Decisions?
September 14, 2011
Parents leaving kids at home for school supply shopping may signal larger trend of shifting consumer habits.
The Olinger Group Named to Inc. 5000 List
August 25, 2011
Inc. Magazine Unveils Its Annual Exclusive List of America’s Fastest-Growing Private Companies—the Inc.500|5000. New Orleans-based The Olinger Group Ranks No. 2398 on the 2011 Inc. 500|5000 with Three-Year Sales Growth of 100%
Declining Landline Numbers a Challenge for Market Researchers
August 18, 2011
What’s Your Cell Number? The trend of decreasing telephone landlines has begun to affect the market research industry and limit the ways we are able to reach respondents. With so many options for cellular phones available, it makes sense for people to abandon their landline.
Too Busy for Surveys? Not Quite
July 21, 2011
Market researchers need to be creative to clear new hurdles in survey response
How Important are High Scores? Part II
July 15, 2011
BLOG – Dr. Dennis Gleiber continues his post on high scores and how sometimes they may not be consistently attainable.
How Important are High Scores?
July 12, 2011
BLOG – Dr. Dennis Gleiber explains how limits can impact satisfaction scores in his latest post.
BLOG – Are changes in consumer behavior caused by the recession temporary or here to stay?
