Multicultural Communities and Professionals
The Olinger Group’s project management and research teams specialize in engaging hard-to-reach populations of both consumers and professionals for market research.
The Olinger Group’s expertise with specialty audiences includes work with seniors, children, teens, parents, professionals, and multi-cultural populations. A specialized approach to data collection and survey instrument development is essential for successful research with these targeted groups.
Multi-cultural audiences are a highly sought after group for research by major brands and corporations looking to market and appeal to them, recruit and diversify their workforce, or gain information on culture and trends.
The Olinger Group has varied experience with multicultural audiences ranging from Spanish and Mandarin intercept interviews to research with the affluent African American community to understand brand values and purchase behaviors.
Research for corporations and associations requires the difficult task of reaching and engaging professionals for surveys, focus groups, and in-depth interviews. Employees, investors and business partners, suppliers, and government officials have significant time constraints and can be expensive to reach and incentivize. The Olinger Group specializes in reaching these respondents with time-effective and cost-efficient approaches, always in the highest professional manner.
Major Clients in this Industry
United Way, Northwestern Mutual, GlobalHue, Denny’s, Horizon Blue Cross Blue Shield of New Jersey, Alere Medical, National Flight Academy, Louisiana Department of Health and Hospitals, General Growth Properties, CVS Caremark
Types of Studies Typically Conducted
Services/Offerings/Pricing Optimization, Target Market and Market Size, Awareness/Image/Usage, Media and Communications Development, New Product Testing, Brand Perception, Satisfaction, Ethnographic Research, Focus Groups, and In-depth Interviews