When tracking studies make sense
A tracking study is a type of study design that involves taking multiple measurements over time and is essential if you are to accurately gauge the effectiveness of advertising campaigns, satisfaction/loyalty improvement programs, efforts to build brand awareness and any other action that you might take.
How tracking studies work
Depending on the specific circumstances, measurements might be taken daily, weekly, monthly, annually, or in any other intervals that might make sense. In any event, tracking studies allow you to link an action at Time A to a result at Time B (or, C, or D, etc.).
This may include:
- Advertising Effectiveness
- Awareness Studies
- Satisfaction/Loyalty Studies