When shopper insights studies make sense

Knowing more about your customer base, their purchase behavior, and their overall satisfaction with the shopping experience can help direct marketing efforts, track changes at the store-level, and better inform sales.

How shopper insights studies work

Shopper insights studies gather information about shoppers’ awareness and impressions of store offerings, service, and layout/displays when it is top-of-mind while in the store.   Many times customers are intercepted, recruited (via receipt, notice, or in-person), or studied while in the store.  Additional research may include follow up satisfaction with their experience.