Pricing and Price Sensitivity

When pricing and price sensitivity studies make sense

How much do customers expect to pay for your product or service, and at what point does price become a barrier to product interest?  These are questions that demand answers in the competitive marketplace that you find yourself in.

How pricing and price sensitivity studies work

The Olinger Group has a variety of ways of studying the problem of pricing and price sensitivity.  Not all pricing problems are the same, and we will work to match your problem with the right method (from conjoint to simple pricing scenarios) in order to provide price related information tailored to your company’s unique needs.