When loyalty and retention studies make sense
Are your repeat customers happy with the products and services you provide? How likely are customers to switch products or services if an alternative is available? Most businesses depend on cultivating a loyal customer base.
How loyalty and retention studies work
Loyalty studies measure the link of a customer, employee, or member to the brand/product, company, or association. Stronger loyalty can mean less turnover or brand switching, as well as a greater bond to the overall organization. Companies can discover how a customer, employee, or member feels about the company, as well as the strength of the bond. Furthermore, factors driving loyalty can be identified and worked on to increase loyalty.
Included in loyalty/retention studies are:
- Brand Loyalty
- Customer Loyalty
- Employee Loyalty
- Member Loyalty
- Psychological/Motivation Research