Idea Generation (a.k.a. Ideation)

When idea generation studies make sense

Also known as “ideation studies,” idea generation is a form of qualitative study whose purpose is to develop relevant ideas and concepts useful to understanding the innovative new thing you are doing.

How idea generation studies work

Typically, idea generation would be used as the basis for designing survey instruments to be used in quantitative studies.

This may include:

  • Name Development
  • New Concept Testing
  • New Facility Testing
  • New Product Testing
  • New Venture Analysis
  • Package Development
  • Promotion Development