A video diary is a consumer-driven, qualitative technique that allows the respondent to share what they are doing and/or thinking in a real-time environment. Video diary participants record their own feelings and experiences using a webcam on a desktop or laptop, a smartphone or tablet video camera, or some other type of digital audio/video recording device. Participants can either speak into the camera to describe a situation or feeling, or can take us on a tour, so to speak. This tour could reveal the contents of a medicine cabinet, the experience on a shopping trip, or how a product is used.
Video diaries are ideally suited for learning about the behavior, perceptions, and emotions of a respondent in the moment, and can elicit visual or multi-media materials to enrich research reports.