Before your questions can be answered, data (information) must be collected, but not all data collection methods are right for all questions. The Olinger Group determines and uses the necessary and appropriate data collection method(s) for each project from the full array of industry standard methodologies.
Today, online surveys are the standard mode of data collection for the vast majority of market research. They can include elements not as easily possible with other methodologies (visuals, videos, etc.). Additionally, sophisticated statistical and analytical modeling exercises, previously very difficult to administer, can now be programmed and administered online.