Focus Groups: Focus groups involve a small, diverse group of people who discuss a specific topic in a moderated setting. Focus groups provide qualitative data about consumer opinions and attitudes.
In-Depth Interviews: In-depth interviews involve conducting one-on-one interviews with individuals to gather in-depth insights and understanding about their opinions and experiences.
Ethnography: Ethnography involves observing and analyzing consumer behavior in natural settings, such as homes or shopping centers, to gain an understanding of their experiences and motivations.
Online Bulletin Boards: Online bulletin boards are where participants discuss a specific topic in an online forum. They provide qualitative data about consumer opinions and attitudes.
Video Diaries: Video diaries involve asking participants to record their experiences and opinions over a period of time. They provide qualitative data about consumer behavior and attitudes.
Mobile Research: Mobile research involves using mobile devices to gather data about consumer behavior and attitudes. This includes methods such as mobile intercepts and mobile ethnography.
Virtual Focus Groups: Virtual focus groups are online focus groups where participants discuss a specific topic in a moderated setting using video conferencing software.
Virtual In-Depth Interviews: Virtual in-depth interviews allow for participants to engage with a moderator in a qualitative interview via a mobile device or computer.
Product Development: This methodology involves testing and refining products to ensure they meet consumer needs and preferences. Techniques used may include focus groups, in-depth interviews, and ethnography.
Shop-along: Shop-alongs involve understanding consumer behavior and preferences in a retail setting. Techniques used may include ethnography, shopper insights.
IHUT: In Home User Testing Solutions is commonly used to test products with consumers before fully launching the product.