Celebrate. Elevate. Differentiate.

We work with these luxury brands because we are that brand. With 30 years of experience in consumer, retail, and luxury brands marketing research/market research, The Olinger Group has the expertise and mindset to help luxury brands uncover what’s most important – how to continue being trendsetting, high-end, and an attractive brand in the luxury market.

Luxury market research is what we do!

Our team’s luxury market research expertise and interests
lie in luxury brand categories such as:

  • Fashion

  • Beauty

  • Accessories

  • Experiences and Services

  • Shopping and Retail

  • Home Goods and Furnishings

Luxury Brand
Market Research

You need to know how luxury and affluent consumers perceive your luxury brand today, and if they are picking up what you are putting down.  Do they view you as classic, high-quality, trendsetting, sought-after, affluent, or expensive? Whether it is in your marketing, positioning, or messaging, you want to make sure you are connecting.

How deep is their emotional attachment to your luxury brand? Is your brand appealing to a diverse consumer audience? What’s trending in luxury brands? Now’s the time to find out.

Luxury Brand
Market Research

You need to know how luxury and affluent consumers perceive your luxury brand today, and if they are picking up what you are putting down.  Do they view you as classic, high-quality, trendsetting, sought-after, affluent, or expensive? Whether it is in your marketing, positioning, or messaging, you want to make sure you are connecting.

How deep is their emotional attachment to your luxury brand? Is your brand appealing to a diverse consumer audience? What’s trending in luxury brands? Now’s the time to find out.

luxury-hotel-bathroom-with-mirrors-windows-and-fruit-platter-on-bench

US Luxury Brand Study: A Generational Take

Millennials and GenZ are spending, and it’s time for luxury brands to start paying attention. Find out the surprising things our survey discovered about every generation’s brand awareness, preferences & more.

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The Olinger Group has provided luxury market research to these fine luxury goods and services brands:

Luxury Brand Consumers: An Overview

What are the big differences between luxury aficionados and everyone else?

Find out all the preferences and behaviors that define luxury consumers.

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Luxury-Brands-Insights-Logos

Research. Rethink. Regroup.
With The Olinger Group

Let The Discovery Begin

Call us: 504.208.4300

Insights Into Diversity and Luxury

Does where you’re from determine who you wear?

Discover how consumer preferences are similar or different across ethnic lines to provide data-driven insight to your marketing initiatives.

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