Market research is the process of assessing the viability of a new market and product. Market research includes market analysis, market segmentation, market size, market growth, and market Trends. Frequencies are important in market research because they allow researchers to identify how often something happens. For example, if a researcher wants to know how often people purchase a particular product, they would use frequencies to analyze the data.
Frequencies can be used to determine whether a market is saturated or there is potential for growth. They can also help researchers identify who the target market is for a new product. Ultimately, frequencies are an important tool in market research that allows researchers to make informed decisions about markets and products.