Crosstabulations are a market research technique that allows researchers to analyze and compare two or more variables. For example, a researcher may want to know how men and women feel about a new product. They could use crosstabulations to see if there are any significant differences between the two groups. Crosstabulations can also be used to examine relationships between different market segments. For instance, a researcher may want to know if there is a difference in opinion between people who live in urban and rural areas. By using crosstabulations, market researchers can quickly and easily compare and contrast different variables.