market research technique

Discriminant Analysis

Discriminant analysis is a market research technique that is used to identify which, of a set of var ...

Cluster Analysis

Cluster analysis is a market research technique that helps to identify groups of similar consumers. ...

Crosstabulations

Crosstabulations are a market research technique that allows researchers to analyze and compare two ...

Research. Rethink. Regroup.
With The Olinger Group

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