Fielding or data collection in market research is the process of gathering information from a targeted audience (consumers, B2B decision-makers, patients, etc.) in order to better understand their needs and wants. This can be done through a variety of methods, such as surveys, interviews, focus groups, and observation. Market researchers use this information to develop marketing, communication, or business strategies that will appeal to the target market or audience. In addition, data collected through market research can also be used to improve products and services. For example, with an improved understanding of consumer behavior companies can make necessary changes in order to better meet consumer needs. As a result, market research plays an important role in ensuring that businesses are able to prosper.
What is fielding or data collection in market research?
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About the Author: chanttel
Chanttel is the team “glue,” a.k.a. The Olinger Group’s Managing Director and Integrator. She presents with a big smile and a ready laugh, but she drives with a razor-sharp business mind and a strong vision.Since joining The Olinger Group more than 20 years ago, Chanttel has focused on developing a strong team and a collaborative work environment where everyone is encouraged to embrace “figure-out-ability.”