A market research moderator is responsible for conducting qualitative market research studies and focus groups in order to gather insights. The moderator is responsible for developing the market research strategy, designing the discussion guide, formulating the recruiting criteria, moderating the qualitative research study, analyzing the results, and interpreting the data into actionable insights . In addition, the moderator consults with key stakeholders to incorporate real-time feed back to the discussion guide. Ultimately, the goal of the market research moderator is to pull out the insights from the participants that tell the story of the research.