Brand insights are the observations that market research professionals make during and after conducting market research. These observations allow market researchers to identify patterns and trends in customer behavior. Brand insights can be used by businesses to improve their products and services, understand their target market, and develop more effective marketing strategies. For example, a luxury brand might use brand insights to better understand why its target market is attracted to luxury goods. Market research firms often sell brand insights to businesses that wish to gain a competitive edge in their industry.
What are brand insights and how are they used?
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About the Author: chanttel
Chanttel is the team “glue,” a.k.a. The Olinger Group’s Managing Director and Integrator. She presents with a big smile and a ready laugh, but she drives with a razor-sharp business mind and a strong vision.Since joining The Olinger Group more than 20 years ago, Chanttel has focused on developing a strong team and a collaborative work environment where everyone is encouraged to embrace “figure-out-ability.”