Market research plays an important role in helping brands and businesses to understand their customers and to make informed decisions about product development, marketing, and sales strategies. By understanding the needs and wants of their target market, businesses can develop products and services that are better aligned with customer demand. In addition, market research can help businesses to identify new market opportunities and to assess the potential of new products or services. Insights from market research can also help businesses to fine-tune their marketing campaigns and to better understand how customers interact with their brands. Ultimately, market research insights can help brands and businesses to improve their bottom line by making more informed decisions about their products, marketing, and sales strategies.
How do market research insights help a brand or business?
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About the Author: chanttel
Chanttel is the team “glue,” a.k.a. The Olinger Group’s Managing Director and Integrator. She presents with a big smile and a ready laugh, but she drives with a razor-sharp business mind and a strong vision.Since joining The Olinger Group more than 20 years ago, Chanttel has focused on developing a strong team and a collaborative work environment where everyone is encouraged to embrace “figure-out-ability.”