Large retailers offer locations from coast to coast, and, though differences exist, a customer in San Diego is generally going to find that Retailer A has the same look, feel, and product assortment that a customer in New Orleans finds at his/her local Retailer A location. But, do these two customers shop the same way? […]
Smart Stuff From the Blog
The 2016 Presidential Election was a shocker in many ways, and it has generated many bits of conventional wisdom which have been largely accepted in the mainstream culture. One of these is the “fact” that the polls had it wrong. After all, the polls all predicted a Hillary presidency, and, instead, we got the Donald. […]
Communication in corporate America seems to have been reduced to a computer screen. With email being so convenient, in-person communication has become underutilized and undervalued. What can be gained by taking the time and effort to meet customers and clients face-to-face?
Great New York Times article on our friend, Kevin Langley, discussing the importance of entrepreneurs, not only here in New Orleans, but worldwide. Give it a read!
The Olinger Group collaborated with the Gulfcoast Regional Tourism Partnership earlier this summer to understand the impact of the Bay Bridgefest to the Bay St. Louis area. The findings revealed generous support of the festival and thus proved the benefits such events bring to the economy here in the South. Mississippi Gulf Coast Bay Bridgefest […]
The Olinger Group can track and monitor all in-person market research interviews remotely, ensuring quality data. Using iPads and tablets to conduct in-person interviews, your research efforts can be actively tracked much more efficiently than when using paper and pencil surveys.
From healthcare professionals to patients, The Olinger Group can help you find respondents that can be very hard to reach. In-person interviews using tablet devices can allow your research to reach respondents at healthcare events and conferences. Get more out of your market research budget.