Recognizing the Right Moment: When to Utilize a Segmentation Study
In the world of market research, segmentation studies play a crucial role in understanding and categ ...
“Brand Loyalty in the Digital Age: Insights from 2023”
Brand loyalty in 2023 is, in many ways, very much the same as it has been in previous years. Broadl ...
Understanding Brand Equity: The Cornerstone of Success in the Live Well Space
Brand equity is a concept that has progressively gained traction in today's competitive marketplace. ...
What Are The 5 Major Characteristics Of A Luxury Brand?
There are several characteristics that are often associated with luxury brands, including exclusivit ...
The NEW Luxury Consumer
Just a few decades ago, the luxury market was a very different place. The consumers were older, weal ...
Can A Luxury Brand Be Sustainable?
As more and more consumers become concerned about the environmental and social impact of their purch ...
