Smart Stuff

Smart Stuff From the Blog


June 29, 2010

If your customers are asked to evaluate your business, did you know that the scale used in a survey could affect the outcome? The Olinger Group studied both 6-point scales and 5-point scales for customer service. One scale listed the following options to the question “Are you satisfied with…” – Very Satisfied, Satisfied, Neither, Dissatisfied, […]

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