Smart Stuff From the Blog
Dr. Dennis Gleiber explains how limits can impact satisfaction scores Everyone wants to get high scores. We learned this all through life, for example in school and from sports. We go on and generalize this orientation to most everything else in life including business. High scores are GOOD! Of course high scores or high values […]
Most of the time respondents have no problem completing a survey and giving their honest opinions, but on occasion there are studies that make respondents uncomfortable, possibly unwilling to participate. So what happens when research strikes a nerve?
A recent articial in The Atlantic discusses the challenges of using education data to improve student achievement. The article highlighted fundamental issues facing any tracking research – the ability to compare data, in this case, across systems and geographic boundaries as well as across time.
BLOG – Dr. Dennis Gleiber continues his post on high scores and how sometimes they may not be consistently attainable.
BLOG – Dr. Dennis Gleiber explains how limits can impact satisfaction scores in his latest post.
The Olinger Group’s Chief Research Scientist discusses why it can be a bad idea to draw market research assumptions from small pools of data.
Account Executive Jorie Kirschbaum delves into the topic of how much personal information is out there in the digital world, and how that relates to market research.