A prominent luxury shopping center, that had previously marketed and catered to tourists, wanted to turn attention to attracting local shoppers.
In order to formulate a strategy,
management needed to get a better understanding of:
Explore how locals perceive the shopping center and why.
Determine what opportunities exist to increase interest among locals.
Uncover what barriers or challenges deter locals from shopping at the shopping center.
Discover the types of messaging would be most effective in driving enhanced local interest.