Hospital relocation: Does the public opinion match that of the government?
Plans to relocate a hospital outside the city limits caused an uproar among political leaders. The hospital wanted to measure public support of the plan to determine if it is aligned with the political stance.
Objective: Hospital seeks unbiased survey of the community to gauge support for the replacement hospital.
Methodology: A telephone survey of households in the hospital’s primary service area was conducted by The Olinger Group. We concluded that a telephone methodology was necessary to capture a random sample in the area.
Results: The study found that the public supported the replacement hospital. The research results were used as proof to counteract the political outcry. As a result, the hospital was able to move forward with its relocation plan.