The Challenge

A well-known healthcare solutions company sought to better understand the needs of patients with Type 2 diabetes and to explore the market potential of product and service concepts customized for these patients.

Management needed to:

Assess the level of interest diabetic patients have in diabetic health coaching.

Explore the unique needs and interests of several patient segments, such as those taking oral medications, those being treating with injections, newly diagnosed patients, and patients who have lived with diabetes for longer periods of time.

The Findings

The research identified the following needs:

A consistent need for health coaching among patients with Type 2 Diabetes, which included help with staying positive and motivated to maintain good diet and exercise habits.

Education to help patients better recognize the warning signs of serious diabetes-related health issues.

Being aware of treatment options, identifying the right diet and exercise plan, and gauging the impact of physical activity on blood glucose levels.

Knowing whether to trust medical information about diabetes.

Understanding their healthcare insurance coverage.

The Solution

The Olinger Group designed a custom quantitative survey to identify the most important healthcare needs of diabetic patients and determine the extent to which they were being met.

The Outcome

Based on these findings, the company was able to optimize the features and benefits being offered.  The program was re-developed to be more customized to help patients manage medication, diet effectively, and maintain positive behaviors while living with diabetes.

Adoption of the new program structure produced a boost in measurable wellness behaviors among healthcare consumers, including an increase in wellness visits driven by the new rewards program.

All Our Case Studies

2022-01-14T17:42:24-06:00
plate of fruit and vegetables with exercise equipment and water bottle

Diabetes Support Program

Based on findings the company was able to optimize the features and benefits being offered. The program was re-developed to be more customized to help patients manage medication, diet effectively, and maintain positive behaviors while living with diabetes.

2022-01-14T07:07:57-06:00
woman cheering while looking at her mobile phone

Health and Wellness Rewards Program

Research results provided by The Olinger Group enabled the company to restructure its online app to integrate the new wellness rewards program concept, incorporating suggestions directly from healthcare consumers.

2022-01-14T07:08:43-06:00
woman with shopping bags walking into a shopping mall

Luxury Shopping Center

The research revealed that the shopping center is viewed as a destination and social hub based on its wide variety of stores and restaurants. While locals identified several pain points, such as a lack of sufficient parking and poor customer service in the high-end stores, participants found no urgent need for major structural improvements.

2022-01-14T07:09:40-06:00
kitchen counter with shelf and fresh herbs and coffee pot and toaster on counter

Porcelanosa Annual Sale

After digging deeper to get the customers’ point of view, it was uncovered that awareness of the annual sale was strong among customers and prospects, driven by Porcelanosa’s targeted mail-based advertising campaign conducted in the weeks prior to the sale.

2022-01-14T07:10:19-06:00
couple eating breakfast looking out a picture window in a hotel room

Luxury Hotel

Research revealed their current advertising featuring families was keeping adult and business travelers away. The hotel concluded that focusing on messaging that is more adult-oriented and business oriented would allow them to raise their average daily rate.

2022-01-14T07:11:03-06:00
hotel del coronado hotel resort picture on lawn

Hotel del Coronado

After incorporating The Olinger Group’s research findings into its marketing strategy, including adding new design features into the construction plans, the resort was able to completely sellout its inventory of 75 oceanfront luxury units, priced between $1.3MM and $5.2MM per unit, in just five weeks, well before construction was completed.

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The Olinger Group

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