The Challenge

A well-known healthcare solutions company sought to better understand the needs of patients with Type 2 diabetes and to explore the market potential of product and service concepts customized for these patients.

Management needed to:

Assess the level of interest diabetic patients have in diabetic health coaching.

Explore the unique needs and interests of several patient segments, such as those taking oral medications, those being treating with injections, newly diagnosed patients, and patients who have lived with diabetes for longer periods of time.

The Findings

The research identified the following needs:

A consistent need for health coaching among patients with Type 2 Diabetes, which included help with staying positive and motivated to maintain good diet and exercise habits.

Education to help patients better recognize the warning signs of serious diabetes-related health issues.

Being aware of treatment options, identifying the right diet and exercise plan, and gauging the impact of physical activity on blood glucose levels.

Knowing whether to trust medical information about diabetes.

Understanding their healthcare insurance coverage.

The Solution

The Olinger Group designed a custom quantitative survey to identify the most important healthcare needs of diabetic patients and determine the extent to which they were being met.

The Outcome

Based on these findings, the company was able to optimize the features and benefits being offered.  The program was re-developed to be more customized to help patients manage medication, diet effectively, and maintain positive behaviors while living with diabetes.

Adoption of the new program structure produced a boost in measurable wellness behaviors among healthcare consumers, including an increase in wellness visits driven by the new rewards program.

All Our Case Studies

2022-12-02T08:25:25-06:00
plate of fruit and vegetables with exercise equipment and water bottle

Diabetes Support Program

Can patients recognize the warning signs of diabetes? Are they aware of the treatment options? Are they interested in coaching? Find out why our client thinks we’re number 1 when it comes to type 2 diabetes market research.

2022-11-18T08:38:36-06:00
woman cheering while looking at her mobile phone

Health and Wellness Rewards Program

Are healthcare consumers interested in rewards programs? If so, what kind of features are they looking for and what would make them loyal to one brand? TOG got to the pain points on point programs.

2022-11-18T08:34:55-06:00
woman with shopping bags walking into a shopping mall

Luxury Shopping Center

What did a luxury shopping center have to do to attract locals as well as tourists? With a variety of research mythologies including word association, The Olinger Group gave a well-known brand what it needed to revitalize its image.

2022-11-18T08:40:10-06:00
kitchen counter with shelf and fresh herbs and coffee pot and toaster on counter

Porcelanosa Annual Sale

Every year, Porcelanosa had a popular annual 40% off sale but was it working? Was it true that customers were actually waiting to make their purchases until the sale date? Was this hurting the bottom line? TOG bagged the answers.

2022-11-18T08:39:15-06:00
couple eating breakfast looking out a picture window in a hotel room

Luxury Hotel

Can advertising to families actually keep adult and businesses travelers away? Could tweaking the message make guests more willing to pay a higher room rate? The answers were illuminating.

2022-11-18T08:37:41-06:00
hotel del coronado hotel resort picture on lawn

Hotel del Coronado

Can market research actually help a resort sell out its inventory before construction is even completed? What kind of advertising would resonate with buyers? TOG took the guessing out of the equation.

Let’s Make Things Happen

the olinger group O

The Olinger Group

504.208.4300

By submitting my data I agree to be contacted