The Market Research Reading Room
Insights From The Olinger Group

The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to live well.

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The Changing Landscape of Luxury Travel

In the past, luxury travel was all about opulence and excess. But today's luxury traveler is more interested in authentic experiences and unique adven ...

  • beautiful woman sitting on private plane sipping champagne

How Do You Define Luxury Travel?

What is luxury travel? It's a question that's difficult to answer because the definition of luxury travel varies from person to person. For some, luxu ...

  • people looking at laptops reviewing the market research graphs and charts

What Is A Market Research Analyst?

A market research analyst is a person who collects and analyzes data on consumers and competitors in a particular industry. Their goal is to provide b ...

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