The Market Research Reading Room
Insights From The Olinger Group
The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to Live Well™.
Creating an Authentic Brand Positioning Strategy through the Use of Market Research Market research aims to gather vital information about an industry or business environment so companies can make the best choices possible, understand their customers’ behaviors, and create compelling marketing plans ...
The Multicultural Imperative: Why Brands Must Embrace Diverse Audience Insights
Introduction In our interconnected world, cultural boundaries are more porous than ever. As brands aim to resonate with a global audience, the importa ...
The Modern Grocery Shopper: Brand Loyalty vs. Value Alignment
The simple act of grocery shopping has transformed over the years. As consumers walk down the aisles, their baskets are filled not just with products ...
Crafting Insightful Reports: Aligning Objectives and Expectations for Actionable Results
Reporting is a cornerstone of market research, a culmination of efforts that translates data into insights. Without a report, the research can’t be ac ...
