The Market Research Reading Room
Insights From The Olinger Group
The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to Live Well™.
In the past, luxury travel was all about opulence and excess. But today's luxury traveler is more interested in authentic experiences and unique adven ...
Just a few decades ago, the luxury market was a very different place. The consumers were older, wealthier, and the products were much more exclusive. ...
In the realm of market research, the term "actionable insights" has become a buzzword. But what does it mean, and why is it so important? Simply put, ...
Brand equity is a concept that has progressively gained traction in today's competitive marketplace. As businesses strive to provide value and build s ...
Healthcare is a constantly changing industry. Whether it's new legislation or the ever-changing needs of patients, staying ahead of the curve is essen ...
The Key to Actionable Market Research: Turning Data Into Decisions
Market research is a critical tool that businesses use to gather information about customers, competitors, and industry trends. This data is invaluabl ...
Demystifying Focus Group Reports: Composition and Key Elements
As an essential component of market research, focus groups yield qualitative data that businesses can leverage to improve their products, services, an ...
Brand Love 2.0: Unveiling the Future of Loyalty!
As the world of marketing continues to evolve, one thing remains constant: the importance of brand love and customer loyalty. With the rise of digital ...
