The Market Research Reading Room
Insights From The Olinger Group
The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest insights on marketing your business and helping your consumer to live well.
There are many ways that market research can go wrong, but some common pitfalls include the following: Failing to define the research goals and object ...
Market research and marketing research are two different terms that are often used interchangeably, but they actually refer to different things. Marke ...
Just a few decades ago, the luxury market was a very different place. The consumers were older, wealthier, and the products were much more exclusive. ...
Health and wellness are interconnected concepts that are essential to our overall well-being. Health refers to the physical, mental, and emotional wel ...
The health and wellness industry is always changing. What was popular last year may not be popular this year. And what is popular now may not be popul ...
The Changing Landscape of Luxury Travel
In the past, luxury travel was all about opulence and excess. But today's luxury traveler is more interested in authentic experiences and unique adven ...
How Do You Define Luxury Travel?
What is luxury travel? It's a question that's difficult to answer because the definition of luxury travel varies from person to person. For some, luxu ...
What Is A Market Research Analyst?
A market research analyst is a person who collects and analyzes data on consumers and competitors in a particular industry. Their goal is to provide b ...
