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The Market Research Reading Room
Insights From The Olinger Group

The rules and tools of marketing are constantly changing and The Olinger Group is committed to putting it all into perspective for you. Check back here frequently for the latest thinking on marketing your Health & Wellness / Healthcare, Luxury Travel and Luxury Brands. If it’s happening out there, it’s in here.

  • Millennial couple shopping in a luxury center

    Just a few decades ago, the luxury market was a very different place. The consumers were older, wealthier, and the products were much more exclusive. ...

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  • Man sitting in a suit sitting on a patio during a luxury vacation

    From experience, we know that luxury travelers are a unique bunch. They're discerning, they have high expectations, and they're not afraid to spend mo ...

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  • Mother exercising on yoga mat with her tween daughter

    The health and wellness industry is always changing. What was popular last year may not be popular this year. And what is popular now may not be popul ...

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  • older couple hiking and taking a selfie on a phone

    The health and wellness industry is one of the fastest-growing markets in the world. In 2018, it was estimated to be worth $4.2 trillion and is expect ...

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  • Family riding their bikes in a park

    Healthcare is a constantly changing industry. Whether it's new legislation or the ever-changing needs of patients, staying ahead of the curve is essen ...

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  • Asian woman looking a luxury perfume in store

How Do You Target A Luxury Consumer?

When most people think about luxury brands, they think about products that are only affordable to the wealthy. However, there are many different ways ...

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