Crosstab tables are conceptually simple and are often useful for presenting research results.

Also known as joint frequency distributions, crosstabulation tables (or “crosstabs”) display how the frequency of a given item differs (or doesn’t differ) across different subgroups of people.  Crosstab tables (or graphs presenting crosstabs) might, for example, present the number/percentage of customers and non-customers among high, medium and low income people.