Market Research Insights that help brands
help others live well.
Market Research Insights that help brands help others live well.
Experts in insights through a “living well lens” that aligns your brand with your customer’s expectation.
Elevate Your Brand
With A Living Well Focus
Elevate your brand with a living well focus
The term “living well” takes on different tones. Generally, it refers to a lifestyle that prioritizes quality, balance, and fulfillment. For a business that wants to communicate this, it can mean promoting products or services that contribute to this lifestyle in some way. Whether it’s providing a sense of luxury, promoting self-care, or fostering a sense of community, a living well brand focus resonates with consumers today, more than ever before.
Once we have a clear understanding of what living well means to consumers, we work with brands using extensive research methods to measure how well they align with these values where new product opportunities exist.
This includes tracking metrics for a brand study such as brand awareness, product usage, and purchase intent.
Unlock the Potential of Living Well
for Your Brand
Unlock the potential of living well market research for your brand
Our approach to living well market research begins with an understanding of what living well means to different consumers and how it relates to different brands’ products and services.
Companies hire us to conduct surveys, focus groups, and other forms of quantitative and qualitative research to gather data on consumer attitudes and behaviors related to living well.
We Are Specialists And Passionate About
Living Well Market Research Insights
We are specialists and passionate about living well market research insights
Are there opportunities for your brand in the
living well space?
We can help you find out!
We use the insights we gather to help brands communicate their alignment with living well values in a way that resonates with consumers.
This allows brands to create an emotional connection informing their messaging and positioning, highlighting the benefits of their products or services.
Here are a few examples of questions we can answer.
Do they sound familiar?
What our clients say about us
The Olinger Group has been an essential partner in increasing both the quality and quantity of Voice of Customer research for our company. As a small research team, we used to struggle to meet all the VOC needs of our internal clients. By partnering with The Olinger Group, we have been able expand our research capabilities without having to add more FTEs. I highly recommend The Olinger Group as their client service is outstanding; they always exceed expectations; and their research reports are always clear, concise yet thorough, as well as polished & professional.
We have been using the Olinger Group to help us understand the needs of our consumer base. Specifically, we have been testing new marketing concepts, new capabilities and keeping our pulse on factors impacting our customers. I find the Olinger process to be logical and efficient in the creation of the studies but also very flexible during the actual focus groups.
If you’re looking to get smart, fast The Olinger Group can help! They turn research insights into actionable ideas to help make more informed business decisions.
We really appreciate The Olinger Group’s support and hard work on a recent ethnography projects. We have learned so much from this study, and we were able to understand the differences between Gen Z & Young Millennial customers. We will initiate more strategic work around these insightful findings. Thanks again for being a great partner!
Jude and his terrific team have contributed greatly to our client’s success. Obtaining valid and actionable insights into future museum visitor interests and needs given the unique experiences to be offered in a groundbreaking new museum is challenging — but indispensable. The Olinger Group has the tools, expertise and audience insights to provide the needed research and audience insights. The Olinger Group is a true partner from project scoping through explaining results. And, they are a great group of people to work with!
NAR has worked with The Olinger Group since 2003 on everything from surveys involving complicated regressions to small IDI projects and several combinations in between. They consistently go above and beyond to make sure that the final product is on-time, well-crafted, and cogent. Their approach to complex projects is always thoughtful and creative, and staff are always responsive and quick with updates throughout the project so that there are no surprises at the end. We are continually delighted to work with them.
I love working with everyone at The Olinger Group! You are all pros at what you do, and it makes doing my job that much easier.
Explore our success stories
Hotel del Coronado
Can market research actually help a resort sell out its inventory before construction is even completed? What kind of advertising would resonate with buyers? TOG took the guessing out of the equation.
Diabetes Support Program
Can patients recognize the warning signs of diabetes? Are they aware of the treatment options? Are they interested in coaching? Find out why our client thinks we’re number 1 when it comes to type 2 diabetes market research.
Luxury Shopping Center
What did a luxury shopping center have to do to attract locals as well as tourists? With a variety of research mythologies including word association, The Olinger Group gave a well-known brand what it needed to revitalize its image.