Recent News

January 19th, 2012

The Benefits of Conducting Intercept Interviews

The Olinger Group can create a custom research plan using tablets to conduc intercept interviews at any event.

January 13th, 2012

Sporting Events Make for a Great In-Person Interviewing Opportunity

Hundreds of thousands of fans can give researchers great insights.

December 13th, 2011

Making Market Research Respondent-Friendly

Hidden charges, nickel and diming, small print disclaimers…we all hate these!  So why are so many companies still doing them?

November 17th, 2011

Stuffing or Dressing? How Thanksgiving Reminds us of Slightly Different Shared Traditions

As Americans start making Thanksgiving grocery lists, most of us assume those lists will have nearly identical ingredients for celebrations from Seattle to Key West.  But a recent USA Today article reminds us that even though the image of a roasted turkey surrounded by family-style side dishes may be our stereotypical view of Thanksgiving, it may not be truly representative of what Americans will be eating on November 24th.

November 11th, 2011

In-Person Interviews Hit the Road

Account Executive Aja Hite describes how an innovative project helped The Olinger Group break the walls down for in-person interviewing.

September 14th, 2011

Who’s Really Making Purchasing Decisions?

Parents leaving kids at home for school supply shopping may signal larger trend of shifting consumer habits.

August 25th, 2011

The Olinger Group Named to Inc. 5000 List

Inc. Magazine Unveils Its Annual Exclusive List of America’s Fastest-Growing Private Companies—the Inc.500|5000.  New Orleans-based The Olinger Group Ranks No. 2398 on the 2011 Inc. 500|5000 with Three-Year Sales Growth of 100%

August 18th, 2011

Declining Landline Numbers a Challenge for Market Researchers

What’s Your Cell Number? The trend of decreasing telephone landlines has begun to affect the market research industry and limit the ways we are able to reach respondents.  With so many options for cellular phones available, it makes sense for people to abandon their landline.

July 21st, 2011

Too Busy for Surveys? Not Quite

Market researchers need to be creative to clear new hurdles in survey response

July 15th, 2011

How Important are High Scores? Part II

BLOG – Dr. Dennis Gleiber continues his post on high scores and how sometimes they may not be consistently attainable.