The Olinger Group

Hundreds of thousands of fans can give researchers great insights.

Hidden charges, nickel and diming, small print disclaimers…we all hate these!  So why are so many companies still doing them?

As Americans start making Thanksgiving grocery lists, most of us assume those lists will have nearly identical ingredients for celebrations from Seattle to Key West.  But a recent USA Today article reminds us that even though the image of a roasted turkey surrounded by family-style side dishes may be our stereotypical view of Thanksgiving, it may not be truly representative of what Americans will be eating on November 24^th.

Account Executive Aja Hite describes how an innovative project helped The Olinger Group break the walls down for in-person interviewing.

Parents leaving kids at home for school supply shopping may signal larger trend of shifting consumer habits.

Inc. Magazine Unveils Its Annual Exclusive List of America’s Fastest-Growing Private Companies—the Inc.500|5000.  New Orleans-based The Olinger Group Ranks No. 2398 on the 2011 Inc. 500|5000 with Three-Year Sales Growth of 100%

What’s Your Cell Number? The trend of decreasing telephone landlines has begun to affect the market research industry and limit the ways we are able to reach respondents.  With so many options for cellular phones available, it makes sense for people to abandon their landline.

Market researchers need to be creative to clear new hurdles in survey response

BLOG – Dr. Dennis Gleiber continues his post on high scores and how sometimes they may not be consistently attainable.