Smart Stuff

Smart Stuff From the Blog

Chanttel’s first blog takes on new tax rules that will likely add mountains of paperwork for businesses to maintain.

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NEW ORLEANS, LA – October 27, 2010 Research techniques performed and pioneered by The Olinger Group have been featured in an article appearing in the Wall Street Journal.  The article explains how client General Growth Properties (GGP) utilized The Olinger Group’s mobile interviewing techniques to survey shoppers at more than 130 GGP malls across the […]

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Jude’s First Blog

October 29, 2010

Jude Olinger discusses The Olinger Group’s push into the “Wild, Wild West” of social media.

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NEW ORLEANS, LA – October 27, 2010 The Olinger Group’s Founder and CEO, Jude Olinger, continues his leadership in the market research industry by agreeing to serve on the Council of American Survey Research Organization’s governing board.  Olinger has been elected as the board’s secretary for 2011.  He had previously served as a board member […]

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NEW ORLEANS, LA – July 28, 2010 The nation’s largest and most widely-read newspaper, USA Today, prominently featured The Olinger Group on the cover of the publication’s “Money” section Wednesday, July 28, 2010.  Marketing reporter Bruce Horovitz’s story explained how The Olinger Group is pioneering the use of Apple’s iPad in the market research industry.  […]

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NEW ORLEANS, LA – August 31, 2010 As New Orleans and the nation commemorate the fifth anniversary of Hurricane Katrina, The Olinger Group Founder and CEO is featured in a national website as a business owner who fought the odds to keep his business afloat after the storm. The article on Portfolio.com profiles four New […]

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NEW ORLEANS, LA – August 30, 2010 Customized consumer satisfaction research performed by The Olinger Group recently helped long-time client Alere Health, LLC attain a prestigious healthcare accreditation for its Disease Management program. Alere announced it has achieved the National Committee for Quality Assurance (NCQA) Patient and Practitioner Oriented Full Accreditation for the program. The […]

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Scoring

June 29, 2010

If your customers are asked to evaluate your business, did you know that the scale used in a survey could affect the outcome? The Olinger Group studied both 6-point scales and 5-point scales for customer service. One scale listed the following options to the question “Are you satisfied with…” – Very Satisfied, Satisfied, Neither, Dissatisfied, […]

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